My Take on Chinese Cinema’s Quest for International Success

Chinese cinema’s lackluster performance in the overseas commercial film market in recent years is a recurring topic for many people in China. This topic is rekindled after the news about Zhang Yimou’s Nanjing Massacre epic The Flowers of War, the most expensive Chinese film ever made, failing to secure an Oscar nomination arrived. A few days ago, I had an interview with the China Radio International (CRI), the state-run overseas broadcaster of China, and the following CRI program introduction and link will lead you to my take on this subject:

China's Yearly Box Office Revenue Since 2003.

“China is now one of the world’s largest film markets as well as producers. But when it comes to Chinese films’ international influence, one may draw a general conclusion that it pails in comparison with that of Bollywood, let alone Hollywood.

“China’s latest big-budget blockbuster, the Flowers of War, portrayed in the settings of the 1937 Nanking Massacre and directed by Zhang Yimou, failed to secure nomination of the Oscar Awards even though the film receives high ratings among Chinese movie-goers.

“An Oscar trophy may not necessarily be a litmus test for Chinese film industry, but gaining a foothold in the international film industry will certainly be an injection in the Chinese cultural arm as it seeks to boost cultural competitiveness.

“So what does it take for Chinese films to win internationally? And what overseas experiences can China borrow to help the industry grow?

“Ni hao, you’re listening to  People In the Know, bringing you insights into the headline news in China and around the world, I’m Zheng Chenguang in Beijing. In this edition of the program, we are taking a look at the Chinese film industry.

“We talk to Sun Shaoyi, School of Film and TV Arts & Technology, Shanghai University and Richard Trombly, Independent Film Maker and Former Business Journalist.”

To listen to or download the interview, visit:
http://english.cri.cn/7146/2012/01/19/1942s677130.htm

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