Media & Culture in Contemporary China Conference

Media & Culture in Contemporary China
October 20-22, 2011
UCLA-USC Joint East Asian Studies Center

The boundaries between Hollywood and Asia are fast disappearing, with Asian corporations playing a key role in U.S. film production, and with American theme parks and retail stores in Japan, Hong Kong and China attracting visitors from all over Asia. The location of Los Angeles and its media industries on the Pacific Rim makes it a vital space to deepen and enrich these trans-Pacific ties.  This conference will explore the globalization of the China entertainment industry and the impact of film and TV on public perception of history and culture in China. It aims to bring together industry leaders, artists, scholars, students, and the public.

The conference will feature a keynote address by Chinese producer and director Zhang Jizhong (张纪中).  Renowned for his TV serializations of the classic Ming dynasty novels, Romance of the Three Kingdoms, The Water Margin, and Journey to the West, he is currently creating a Chinese theme park based on the Monkey King legend.

Conference sessions will focus on the state of the film and TV industry in contemporary China; recreating Chinese history and classic literature in film and TV; and the globalization of theme parks.  Additional sessions will be devoted to graduate student and K-12 teacher training workshops.

Conference planners are UCLA Asia Institute Director R. Bin Wong; UCLA history professor Andrea S. Goldman; David Schaberg, Chair, Department of Asian Languages & Cultures; USC East Asian Studies Center director Stanley Rosen; and USC Annenberg Norman Lear Center director Martin Kaplan.  Additional support comes from the UCLA Confucius Institute and the UCLA-USC Joint East Asian Studies Center, which is comprised of the UCLA Asia Institute and USC East Asian Studies Center, with funds from the US Department of Education Title VI program.  Other partners include the History Department, the Humanities Division, and the International Institute at UCLA and the USC US-China Institute.

For details, including conference schedule, participants, topics, logistics, and contact information in both English and Chinese, please visit the conference website at


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